Workshop 102 Faculty & Branding panel 6/7

Melissa Southwell Archie has over 15 years of marketing and sales experience in the industries of media, event sponsorship, and real estate. She's worked with nationaly recognized New York based radio brands WABC, WBLS and HOT 97 to leverage influencers, event activation and offline and online media to develop consumer engagement programs for sponsors interested in connecting with niche audiences. Her biggest successes came from understanding the language of the audience at hand and applying the art of storytelling and immersive experiences. Melissa launched The Collective Lifestyle Marketing Group to help small businesses, cause focused organizations and influencers apply these values to their brand and marketing strategies.